We have been sitting on this for awhile, and we are excited to finally unveil the very beautiful Matchbox Exclusive, 2013 Leipzig, Germany Special Toy Show Special Edition Karmann Ghia Type 34.
Event organizer Dirk Schleuer from Moyshop was kind enough to send one for us to photograph, and as we are unveiling it here on Lamley, some VERY lucky toy show attendees in Germany are getting their hands on their own example.
If showing this off wasn't enough, we have an extra special treat for our readers as well. Instead of us rambling on, legendary Mattel Designer Michael Heralda, who has designed for both Hot Wheels and Matchbox, was nice enough to give us his take on this special model, for which he did the design.
So enjoy the photos, and especially enjoy Michael's thoughts.
And one other bonus:
Dirk also sent a few extras for our Lamley readers. We are going to be giving one away (we will let you know how soon), and we have a few to sell to those that want one. If you are interested, email us at email@example.com or contact us on our Facebook page...
Alright on with Michael's write-up. Enjoy...
According to experts on color theory and the psychology of color, the color red signifies: action, energy and speed, attention-getting, assertive and confident, energizing, stimulating, exciting, powerful, passionate, stimulating and driven, courageous and strong, spontaneous and determined.
With that said, do you think the color red is a good choice for the 2013 Leipzig Special Edition Toy Show Volkswagen Karmann Ghia Type 34 model (that’s a mouthful to say in one sentence)!
This has to be one of my favorite new MATCHBOX models this year. Phil Riehlman (Hot Wheels Manager/Designer) is the person responsible for bringing to life the Matchbox version of the VW Karmann Ghia Type 34. And as a side note, Phil recently celebrated 20 years with Mattel.
Who wouldn’t love owning and driving a convertible like this in the open country on a beautiful and invigorating spring morning although I would imagine being in Leipzig, Germany, this week where the temperature is in the lower 40’s is not the place to be driving around in an open top vehicle. But then again maybe holding one of these gems in your hand at Leipzig will warm the heart of those attending the event and bring the feeling of springtime and the freedom of the open road to the forefront of their thoughts. That’s how I feel just looking at it!
As a graphics designer these are the projects I love working on because the cost of the deco is not an issue!!!! We are not talking about a basic car here – this one is SPECIAL!
Talking about decoration I am proud to say that we have 5 panels of artwork on this model! On the rear we have silver trim tail lights and the name of the event where this model will be presented – LEIPZIGER MESSE MODELL HOBBY SPIEL along with a unique license plate. On the front we have classically detailed head lamps along with a silver Volkswagen badge. On the driver side rear panel can be seen the MATCHBOX 60th Anniversary logo. And on top of the rear trunk, in classic lettering, is the Karmann Ghia signature badge – a signature that is beautiful in its simplicity.
The vehicle is showcased in a handsome acrylic case with its front panel decorated with the MATCHBOX 60th Anniversary logo, model, and event name.
I will proudly display this model on my work shelf. But I have to tell you something here and now as I scrutinize the details of this model and that is that I am now thinking about next year and what I can do to top this one.
By the way, before I could even offer Dirk Schleuer a list of three vehicles to choose from he beat me to the punch by requesting this model as his model of choice! Good choice Dirk!
I hope you enjoy this model as much as I do.
MODEL: 1966 Volkswagen Karmann Ghia Type 34 MB883
BODY: High Gloss Red
CHASSIS: VUM Silver
GRAPHICS DESIGNER: Michael Heralda
PACKAGE: Acrylic case packed in a corrugated box
Matchbox 2013 Leipzig Special Edition Toy Show Volkswagen Karmann Ghia Type 34
With its cousin from an earlier Leipzig show: