We have voted on the BEST Hot Wheels Regular Treasure Hunt, so now it is time for something a little more fun.
What was the WORST Hot Wheels Regular Treasure Hunt in 2013?
There seems to be a lot of strong opinions on the regular TH's. Our thought? That the regulars are for kids, and the Supers for collectors.
Look at it this way: Typically (not always), most cases have one regular Treasure Hunt. The castings vary quite a bit, from real cars to full-on fantasy cars. Some collectors like, some they don't. To be honest, the variety of the regulars is far greater than the Supers. BUT Mattel knows that collectors love their real cars, so they make the Supers harder to find, make them licensed models, and have them mirror a regular release.
So a collector knows what to look for when it comes to Supers, while a kid can still find everything to fill his checklist, without coming across a Super, and be surprised that a few of his or her finds are special. Supers are known by real riders, spectra flame paint, and a little TH somewhere on the models. Outside of the card art, there is nothing that signifies whether the model is a Super or not. It is different on a regular. There is a symbol, and that symbol is explained on the card if the model is opened. It tells the lucky kid that they found something special.
So, if you haven't figured it out...
Supers are for you, the collector. SILLY RABBIT, REGULARS ARE FOR KIDS!!!
Hot Wheels mixes in the fantasy models because it hopes us collectors will leave them. Maybe pick up one for our collections, but leave the others. That is why we at Lamley LOVE the regular TH line. We see collector after collector complain about these, completely oblivious to what their purpose is. Both the collector and the kid (the real target) are acknowledged by Hot Wheels with the Super/Regular set-up.
MATTEL WANTS YOU TO DISLIKE THEM, SO YOU WILL LEAVE THEM!! Then a kid will inadvertently pick one up, open it, find out it is special, and the little joy associated with that might move him or her in the direction of collecting.
We hope more and more collectors get this. We never thought it important to spell it out, but after seeing the reaction to the Fangster TH this week, we thought we would share our thoughts.
So, do us all a favor, leave the Regulars on the pegs, and show Mattel that you get it by voting for your least favorite. Mattel needs to know this is working...
Follow the link below to the poll, or just look to your top right on the screen to cast your vote:
As a reminder, here they are, in order of release:
'10 Camaro SS
'64 Lincoln Continental Convertible
Sting Rod II
Custom '77 Dodge Van
Dodge Challenger Drift Car
Ford Mustang GT Concept
'12 Ford Fiesta
Bad to the Blade