Tuesday, February 25, 2014
First Look: Hot Wheels Fiat 500...
A tiny little surprise, this one is.
Well, in some ways it is a surprise, in others it is not.
Why is it a surprise? It is a Hot Wheels, it is not the Abarth (although converting it into one would only require a few deco changes on a 1:64 Hot Wheels car), no racing deco, and front and rear tampos. This seems like something Matchbox would have done 3 years ago.
Why is it not a surprise? Because it was designed by Ryu Asada, who recently crossed the hall from Matchbox to Hot Wheels. Ryu created all those realistic models that Matchbox was churning out a few years ago, and the Fiat seems to fit right in. Tight dimensions, stock lines and height, side mirrors, lots of detail. Just like one of Ryu's other recent creations, the Honda Civic EF. If you didn't know already, Ryu is one of Mattel's most talented designers, and realism is his forte.
As far as the Fiat itself, I have always liked the new 500. But I also really like small cars. Fiat's ad campaign here fancies the 500 as a sexy little Italian car, and I can't say I don't disagree. That is why I am a little bummed out by its debut color. This maroon red looks perfect on the Alfa 8C, but a little drab on the Fiat. A bright red, or maybe yellow, or even bright blue would have been better choices.
Nonetheless, a great little addition to the line...
(Find the Fiat and rest of Hot Wheels 2014 Batch G at Wheel Collectors...)
Hot Wheels Fiat 500 (2014 New Models):