Tuesday, July 29, 2014

First Look: Hot Wheels '71 Datsun 510 Wagon Super Treasure Hunt...

A few of you have said we have been integral in helping set the hype on the Datsun Wagon at fever pitch, making it become the latest lust for scalpers and the like.

Ya' think?

Of course we have.  Not because we wanted to.  We didn't start out showcasing the Datsun Wagon last year with the Pitchfork-like intentions of creating hype.  We showcased it because it is easily one of our favorite Hot Wheels models...well...ever.  Any news on the Wagon, we report it.  Any time we are writing about a model that reminds us of the Wagon, we get it out and photograph it.  And anytime we learn that the Wagon is going to be a Super Treasure Hunt, we sure as shit are going to showcase it.

Like we said in our post earlier today, the Wagon would easily be a popular model because of the fact that it is well-done, unique, and part of a red hot car culture.  And those are the reasons we love this model.  But because of how hard the Boulevard was to find last year, and because of the resulting skyrocketing prices on ebay, the buzz around the Wagon took on a life of its own.

So if you look back at what we like to showcase, you will see an abundance of posts dedicated to models like the Hakosuka and Kenmeri Skylines, the Toyota 2000GT, the BMW E36 and 2002, the Porsche 993, and the Ford Gran Torino Sport.  But those models aren't living on the "rare" plain that the Wagon is.

So if we have inadvertently made the Datsun Wagon the next Drag Bus, Chevy Panel, or '67 Camaro, we are sorry.  We promise we didn't mean to.  We just like it a lot.  And we know many of you share that same opinion.

And speaking of hype, the 510 Wagon Super TH lives up to it.  When a friend of mine called me to tell me he had it, his first comment was how amazing it looked in person.  A couple of days later we had ours, and we cannot agree more.  This model is a beauty.

Sure, the Boulevard is a classic.  Having a soft spot for olive green, and for wagons, and for JDM, Jun Imai's Boulevard is an all-time fave.  But the Super is not as far behind as I thought it would be.  The spectraflame red is rich, the wheels menacing, and livery just right, and not just because it mimics the deco of Jun's real 510 Wagon (or at least did).

The Super gives the Wagon a whole new look, much different than the Boulevard, and the red mainline for that matter.  It emphasizes its stance and length more than anything, making you appreciate the casting just a little more.  Yes, it is a hot model because it is a Super, but what makes it great, especially when the hype dies down, is how good-looking it is.  I have no idea if our photos do it justice, but we will do our best.

We hate to say this about a model that is going to be very tough to come across, but it is a must-have.


Hot Wheels '71 Datsun 510 Wagon (2014 Super Treasure Hunt):

The family:


  1. I just want to say it out loud, this thing is absolutely fantastic, stunning, thing and should be the best $TH of the year!

  2. I can figure that facebook "I think you're a dumb for opening a super" guy screaming: YOU MANIAC.... YOU OPENED IT!!!"

    BTW, amazing pictures! Really amazing diecast.


  3. I love the way the fat tires look--those flairs deserve some meaty tread.

  4. The Lamley Group = Hypebeast of HW collecting

    1. Yup, all the Lamley buddies are hoarding direct from the factory. We all know that. If I want one, I have to pay Ebay price. That's why I stopped collecting. It's dishonest, but Lamley will never admit it.

    2. Exactly right, Lamley gets a cut of the profits....

    3. Friends, show me your evidence. That is a pretty specific accusation based on no evidence whatsoever. Go check the Lamley Instagram account, scroll down a few pics, and where we got ours will be very clear. If not, email me and I will tell you. Lamleygroup@gmail.com.

    4. You can also go to HWC and look up a post in the finds section called "A Super visit to JDM Legends" and that might make it obvious as well. And if you have any questions about that just look at the logos on the side of the model. Then next time you might think a bit before saying things that are not correct.

  5. It's easy to be able to open up the blister packs when Mattel will give you what ever you ask for in exchange for publicity. Sorry guys, but you're not fooling anyone. Seriously, you're not fooling anyone. Now I have to go to Ebay to get one also.