Monday, December 1, 2014
The end of an era: Ferrari and Hot Wheels end their licensing agreement...
It appears the speculation is true. This news came out a few days ago from Bburago:
It says exclusive, right? That is what Mattel had with Ferrari, and that is now what Maisto/Bburago has. That means starting in January, Ferrari will no longer be found in the blue blister. It really is hard to think of Hot Wheels without Ferrari. Maybe Mattel doesn't see the value in an agreement like this, especially with their attention moving to tie-ins with entertainment brands like Star Wars. Or maybe Ferrari ended it. One way or the other, we can't speak for them. We just know we are pretty bummed out about it.
We could always be wrong, and maybe there is some provision allowing Hot Wheels to continue to produce Ferraris in 1:64. We would be thrilled if that were true, but it doesn't appear to be.
We don't know if this means there will be a few stragglers in the coming months, but it could be the Ferrari 599XX Super TH is the send-off model. And we thought the frenzy behind the Bugatti Veyron license ending was crazy. Just what will happen with Ferrari entirely gone? Yikes?
We will try to get more info, and we will definitely post more on this in the coming days. We will also look forward to what is coming from Bburago, if anything in 1:64.
Truly the end of an era.
Share your thoughts below. We would love to hear them.