I hope that you have enjoyed Lamley's ongoing foray into how great Matchbox has been, and great it can be again. It has been a blast for me to pull out some of my favorite Matchbox castings and give them some fresh new attention.
Based on the comments, a lot of you are Matchbox fans too. Or at least want to jump into the Matchbox game. Matchbox is hot right now. The Tesla, Porsche, Lambo LM002, and BMW M5 Police are being gobbled up at the store. The Skyline, Miata, and others in the 2016 lineup have many chomping at the bit.
But as much excitement as is out there right now, there is some frustration as well. In many places, the pegs are clogged with undesirables, those unlicensed models that don't seem to interest collectors and kids alike. When these don't move, new product stays out, and retailers might get the wrong impression that there is little interest in the orange brand.
Because there is no way for Mattel to decipher one model from another (all have the same SKU number on the back), it is hard for them to know what is selling and what isn't. They can't be in every store at all time.
BUT THEY CAN NOW!
Sorry to yell, but we can show them.
So today we are starting the #mymatchboxpegs Project, where we show the folks at Mattel what we see on a regular basis. All you need to do is take a pic of the pegs at the store you are visiting and post it on Instagram with the hashtag #mymatchboxpegs, mentioning the store chain and location. That way Mattel can use that hashtag to see what we see. It is that simple.
And be objective. If the pegs are stuffed with brand new product, show it. If it is all licensed models and the generics are gone, show that too. But before you touch those pegs, take a pic and post it. Don't stage them. Just take the pic, good or bad. And if you are not on Instagram, now is the time to join. If you tag your pics, Matchbox will see them.
This is in no way scientific, but it can give Mattel an idea of what is selling and what isn't. If they see a lot of generics, it might compel them to push more licensed, realistic cars. It could be eye opening to the powers that be.
Matchbox has a whole new team in place that is committed to bringing Matchbox back in a big way. We can help, and they will listen.
Who is in?