Thursday, September 17, 2015
So has Matchbox caught your attention?
If you are on Instagram, you probably know that Matchbox has set the collecting world abuzz with some work-in-progress pics of the upcoming 1971 Nissan Skyline. What they posted last night really got people talking:
This is the third photo they have posted of the Skyline in various stages of development, and they have promised that more are coming. That means you need to be following @matchboxworld on Instagram ASAP.
It is a blast to see the reaction to the photos. Tons of exclamation points, lots of sharing, and a great deal of excitement. There is no doubt the Matchbox Skyline will be a hit.
We will get into the Skyline in much more detail soon, but what is most important is that collectors are talking about Matchbox. And the Skyline is only part.
There is no doubt you have seen my excitement about Matchbox as well. I have done quite a few Matchbox-focused posts on the blog lately, and that won't stop. There is just a ton, new and old, to show. Plus, with the new regime at Matchbox focused on keeping collectors in the loop, there will always be news to share.
And then there are the models. When I was shooting the Jaguar F-Type for last week's feature, I gathered the other recent sports car releases from Matchbox and shot them together. As great as it was to see these good-looking cars together, all with realistic decos and colors, it was even better knowing that all were released with the last year.
We haven't seen an output like that from Matchbox in years, and all indications are that it will get even better. That is exciting.
So the question is, are you taking notice? Are you finding yourself moseying on over to the Matchbox pegs more often? Are your eBay searches starting to include a little more orange? If Instagram and Facebook are indicators, the answer for many of you is yes.
That doesn't mean we are out of the woods. There are still a lot of improvements to be made to make Matchbox as relevant as it once was. That starts with more frequent releases and MUCH better distribution. It also means better models, whether real or generic.
Matchbox seems to be figuring out again that realism sells, whether to kids or collectors, and that is definitely evident in the models below. It is so nice to have Orange back in the game...