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Saturday, October 24, 2015

Lamley Readers, time for your feedback. Should Matchbox do TreasureHunts? And if so, how should they do it?


Lamley Readers, here is your chance, once again, to help in the development of Matchbox.

I have said before that this new team at Matchbox has thrown the rulebook away, and is looking at all possible ways to bring collectors back to the brand.  Of course, it starts with better models and better distribution, but there are other ways as well.

One of those ways to become more collector-friendly is to introduce chase models to the Matchbox range.  The team is toying with the idea, but they want your feedback.

1. Should Matchbox introduce chase models - aka Treasure Hunts - to the basic range?

2. If so, how should they go about doing them?  

There are many ways to do chase models.  There is of course the Treasure Hunt way of adding one unique model in slightly smaller numbers to each batch, or the Super TH way of enhancing one standard model per batch with Real Riders, enhanced paint, and more deco.  Or there is what Greenlight and Auto World are doing.  Create special versions of existing models, always in the same color.  There are raw chases as well.  A model has the same deco as the standard issue, only it is unpainted.
We want your comments too.  Let us know what you think, and please share your ideas.  And be creative!  I promise the Matchbox Team will be reading them.  They are looking for ideas, and no better group to ask than the collectors.

This should be fun...


130 comments:

  1. introduce metal parts to otherwise plastic parts, maybe the base plate? this will improve the overall "feel" to the diecast. and it's hard to notice unless you have a regular sample as comparison.
    slight change to tampo is optional.. just my 2 cents

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  2. I say stick with what works well with the big brothers in blue, real riders, spectra flame with added tampos per batch. This would be very acceptable for the collectors in mind since it is a tried and true formula for Mattel already and will bring the same interest and excitement everytime the new batch comes out. Besides I wouldn't want to see all cars in the same color inside my garage. Jkho

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  3. I would like to see more police but maybe suv and truck form. Like maybe a 4 door f-150 and a Ford Explore. Bring back buses, like school buses and maybe some police buses as well. Also make more road construction vehicles.

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  5. .
    The decals in chrome. And one Person or animal sit in the car. Policeofficer or one policedog.
    depends on the casting
    Greetz from Germany :)

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  6. Also maybe some more forestry trucks kinda like what green light just did.

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  7. Funny because i just brought up the question "why doesn't Matchbox do Treasure Hunts or an equivalent of a Super?" up to my friend that is an avid collector.

    Imo although Matchboxes card art is nice, focus the money into the castings and paints. Blow Hot Wheels away by providing slightly higher availability or quantity of equivalent "supers"

    Design a tampo that is an stylized "M" or "SM" (super matchbox). Or a synonym of super: matchless! Treasure : Gem(s)

    Looking forward to hear updates on this subject!

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  8. I say NO to Treasure hunts. With Treasure hunts you'll get more models that you can't get but want so badly. Special series are a good thing, maybe special 5-packs with a theme. Once again, the new branded models are wonderful, just keep them comming in bigger numbers. And bring them to Western Europe. Also I think that older casting could be used for a second time. Lets say the Volvo 480 ES and some others as a vintage line. I'm sure that collectors would love that and pay extra fot it. So I say to Matchbox hold on to what your doing now and make sure that what you show on the net makes it's way to the retailers!

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    1. Yes, my thoughts exactly. That and I really want a Volvo 480ES :D

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  9. Agree with Paul, no TH needed. If I was MB, I would look for a lots of cheap licenced cars, old forgotten classics, todays underrated treasures, such as Suzuki swift sport. Put them in collector box and let people know about their story written on the back of the box, or on a collector card. Also good idea to renew old castings like GTI golf, Mercedes 500 sec, and make them as special editions.

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  10. Old japanese treasures are still undiscovered by MB, small torbo shopping trolleys for example. Best of Japan line.

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  11. Please do not follow HW. We like HW's way, but MB is liked by collectors for different kind of things. MB collectors want no spectra flame, and all that "doin well on HW" things. We want real castings, lots of details, even on the car, or on the blister such as specifications, history. As much you can give from real cars real value, but do not increase the price too much. So cheap ideas are the most welcome which adds value to the car for a collector.

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  12. PLEASE DO NOT BRING TREASURE HUNT TO MB

    we dont need more scalper in already less stcok matchbox world, what they need is more real car casting than all those fantasy junk

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  13. Or if the price is significantly increased, then we should strongly feel the added value, like original wheels instead of the mass produced uniform ones. Car on Plinth, like toy fair promo cars, etc.

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  14. As Remy Ho says, add or replace the plastic base with metal. To me the metal base add some more premium feel to the diecast and add some authenticity - just look at " Matchbox Lesney Edition". Also give the car "real rider" rubber wheels. This as well give the car some authenticity. Use different tampos maybe and add different colors. Maybe some painted interior details. I think MB would capitalize big on special lines i.g. Vintage or Classic lines with American muscle cars or British sports cars. Or more modern Lesney edition with modern cars like the Cadillac CTS Sport Wagon, 2016 Chevy Cruze, 2015 Chrysler 300, 2015 Volvo V60 wagon or the BMW M1. Japanese vintage car line with Datsun 510 (wagons) Nissan Skyline etc. just make the cars more realistic or true the originals. Or maybe an all black edition like Greenlight's Black Bandit - yeah what can I say I LOVE black cars as well S wagons. All the collector lines should have metal base, different colors (maybe actual colors you can buy or choose from a real car dealership) added or different tampos, painted license/number plate and of course "real rider" rubber wheels. As mentioned make the collector lines more true and realistic to the original cars regarding metal base, color, rubber wheels and art tampos, painted head and rear lights and license plate, something that Hot Wheels not always is good at with their bigger wheels and more crazier design. Hot wheels are not always as true and authentic to the original cars as they could. These are just some of my thoughts on Matchbox collecting. Let me just say I'm also an avid collector of Hot Wheels.

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  15. I don't normally enter the fray but on this occasion I'll give it a go . Distribution seems to be the Matchbox Brands biggest issue . Set up a Matchbox collectors website so middle aged men like myself don't have to go hunting in the toy isle feeling a little guilty ....Have online only models and charge what you have to for them . I , like my kids love anything military or with a siren on it .. Not to mention moving parts ( cement mixer , bulldozers etc ) and accessories , think twin packs and ponies etc ,, and yes , RETRO , remake the rolamatics with a modern theme perhaps .Lastly , I think putting the cars back in the box is a brilliant idea ,

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  16. They should totally do super treasure hunts

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  17. no...No...NO!!! Please, no. Treasure Hunts have been the death knell for so many collectors who just enjoy finding new toy cars. The competition, rudeness, chaos, and greed from scalpers and those just looking to resell what they find in my area, as well as in the areas where my extended family live, is just ridiculous. Matchbox...please, no Treasure Hunts.

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  18. Thank´s but no thank´s to TH´s.

    Take 5 licensed vehicles, give them a "Lesney Edition" series treatment, put them in a 5 pack as often as you wish and make them available world wide.
    That´s treasure!

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  19. No to treasure hunts. Yes to premiere or deluxe models even at a higher price. Matchbox are hard enough to find. Thank you for being a spokesman for collectors. Matters customer service is great. I wish I had the same results with several big accounts at work. They had great follow through on a minor issue.

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  20. Please no hunts. Please no unrealistic colors & prints. Please no plastic body's (unless it's a Corvette ;-).
    Please metal bases, licenced vehicles and re issues of older castings. But above all make them available.......

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  21. "Ultra Orange" paint on all chase cars and an even rarer "Raw" model.

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  22. Absolutely NOT, what would be the point, no one outside of America can get the full range, surely anyone with a brain cell can tell you that you need to get the distribution sorted first, increase your base sales, THEN maybe do specials, not TH, especially if the wheels used are like those awful ones on the BMW 1M, they just do not work at all, ever.

    I would rather see a range of cars at 75 models, made with metal, and opening parts, rather than getting aft paint jobs, leave that to HW, some i have seen lately have been so bad, i just laughed at them.

    NO Treasure Hunts for MBX - get what you have out there in the world - after all, there is a world OUTSIDE of the USA, bigger, better and with a lot of money to spend on model cars...

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    1. You're correct about distribution issues that need to be sorted out but however in my hometown (Fredericton,New Brunswick,Canada) some department stores and a toy store that specialize in Matchbox did receive some up to date models where I purchased a 2015 Ford F-150 or something like that, a blue colored Matchbox State Trooper Dodge Charger, a black & white St Ursula or is it Mt Ursula County Police car in the form of a die cast Dodge Charger and I also recall that a nearby grocery store I purchased an MB 2014 Chevrolet Silverado truck.But you know the other models for the Matchbox 2015 line up that I have yet to purchase are the Alfa Romeo 4C,Cadillac One Limo,beige colored Dodge Monaco sheriff car,perhaps a grey colored Dodge Monaco police car featuring the U.S. flag and perhaps still the GHEO rescue vehicle. I've mentioned this before and I'll mention it again and that is it would be swell if Matchbox 2016 models were to be released this year (especially the models which personally appeal to me) but unfortunately (sorry for the pessimism) that may be an unlikely scenario especially for retailers outside U.S.A.

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    2. Sorry I meant a grey colored Dodge Charger not a grey colored Dodge Monaco police car that features the U.S. flag.

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  23. I'm sure distribution will become better in a natural way if retailers are not suck-up with generics filling the pegs after the nice models are gone after a few hours after a re-fill.

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  24. Okay. Treasure Hunts is a great idea but NOT the same way as Hot Wheels! Why not release a vehicle in the batch that is NOT released in the same batch. Don't have a GT-40 regular along with a THunt. Just have a super cool GT-40 with metal on metal, real riders with great paint and decals. That would make it a great "Chase" vehicle to hunt. NO FANTASY VEHICLES!!! Keep it all real and make cement trucks, ambulances, buses and other "ordinary" vehicles into something special. Steer clear of the HW way of specials. Matchbox should always be special... Keep it that way!

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  25. I like the idea of treasure hunts for Matchbox, but as it is, especially in NYC, where I'm from, the mainline Matchbox cars are very hard to come by. And the problem goes down to shelf space. Most places I go to just carry Hot Wheels. Matchbox needs to ramp up its distribution and give us more cars. I feel like models like the red Tesla have in essence become "treasure hunts" because you can't find them anywhere.

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    1. You are in NYC and cant find Matchbox how said is that

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  26. I think that THs should be like this: every case or so they should bring back a model and do the first re-release as a special edition?!

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  27. I like the idea of a raw version of another car in the line, make them cool, not super rare.

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  28. First, huge thanks to Lamley and Matchbox for going to the readers/collectors for their feedback! Reminds me of the Nitto comic about their beginnings (which I also found out about thanks to Lamley). This is what will catapult you to the top of the diecast game for sure!

    About doing treasure hunts, of course that would be sweet! Finding special rare pieces is one of the most exciting parts about collecting. Spend any amount of time on Instagram and you'll quickly find out people love Exotics, JDMs, and Muscle cars. If Matchbox did a treasure hunt version of each of those every year they would do very well in my opinion. Also they might want to design some new rubber tires to go with the basic cars. But seriously who WOULDN'T want some more matchbox cars with real riders?! Also, a black version of the Tesla Model S would be an absolute DREAM COME TRUE! I'd buy every single one without even thinking about it! lol.

    Thanks again for reading, I hope to see some treasure hunt matchboxes in the near future! :-)

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  29. Who would anyone want a forklift TH ? Say what you want a about hot wheels fantasy model TH's but at least they are coming up with stuff and not just all terrain and construction vehicles. Matchbox has a few good things some time but if its any good it will end up in the hot wheels line like the Tesla model s. Matchbox should worry about getting cars in the stores and not TH or chase pieces

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  30. I like the idea of 'chase' cars. Maybe just rubber wheels and the 'matchbox' logo on the vehicle somewhere. But make the numbers a bit more like the Matchbox 2000 logos which were pretty easy to find. For realistic cars and SUVs, put the Matchbox logo as the license plate. For trucks such as gas tankers, construction etc, use the Matchbox logo as the 'firm' on the sides. Same for the smaller delivery vehicles such as the VW Caddy or Ford Transit, put the Matchbox Delivers message or something like that on the panel.

    Follow me on Instagram: 3inchdiecastbliss

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  31. I don't agree, because that "more deco". I don't like one of the non-TH castings have the 'uncompleted' livery, meanwhile the TH version have the fully-completed livery.

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  32. I don't agree, because that "more deco". I don't like one of the non-TH castings have the 'uncompleted' livery, meanwhile the TH version have the fully-completed livery.

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  33. Make the fantasy cars the mbx th... That way kids should get

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  34. I actually find 'chase' cars gimmicky and frustrating - you will never build brand loyalty or attract new collectors to the hobby by offering something that may never be attained, especially for children.

    I am however a fan of 'elevated quality' offers such as the 'Lesney Edition' cars a few years ago with metal bases and better detail.

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  35. The amount of cars per MBX case don't justify something like a chase model being introduced, in my opinion.

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  36. Now that's an idea. What brings people to the aisle? hoping to find something interesting is what I'm guessing. Matchbox has always been different for me, it had a European flare I felt growing up with models with realistic decoys unlike hot wheels, that were close but got changed up by making them with big wheels in the back and crazy decoys. They need to keep this feeling to set themselves apart. I think making a treasure hunt is only right to increase sales. What I would like to see though is a new model released with really good detail and tampons and make it with real rider like tires. What that means is no models with crazy large wheels even if there released that way in the regular line, and most of them need to be a real car or truck, the Tesla is a great example, and yes make one for every new batch released. Also make them one per box of 36, which will make them still hard to find but not crazy. The idea is to increase interest not the frenzy of the hot wheel treasure hunts(supers), as you can find regular treasure hunts sitting on shelves for weeks. Then to make things really cool offer the same car in a different color in the premium line like supreme heroes, this will increase interest and cut down costs and still allow people to get the car in some version that is still unique.
    P.S. There are some really cool military vehicles out there love to see more of them, also re release the Oshkosh m-atv in tan again, really hard issue to find.

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  37. With all the problems the brand has been having with distribution, model selection, and completing the annual series, I am grossly disappointed that Mattel management is focusing on this issue. Time tested Matchbox collectors know we don't need these backroom gimmicks and door warmer tactics to sell the brand. These chase tactics won'the increase the collectibility of the brand, it only goes to serve parties who are interested in short term profit and not the long term interest in the brand. First, fix distribution. Second, change the model selection to attract natural long term interest. If needed, reposition the brand at a different price point to offer a better grade of model with with extra deco, more metal, rubber tires, and more licensed makes. Do not reward parties who hover the aisle to make a quick buck because of short supply. Reward continued collectors by making any bonus models available after proving they have been supportive followers with some proof - perhaps mail in proofs of purchase in order to obtain a chase model. Don't support non-Matchbox enthusiasts from grabbing rarer models and selling them at a higher amount on ebay! Focus on the Matchbox collectors here.

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  38. As a young collector, I have always been intrigued by the concept of Treasure Hunts/Chase Models. I think they are an inspiration for many people to go out and keep looking for certain models, and even if people don't like them they are not obliged to search for them and that is fine. I think it is overall just an exciting deal in the end. That being said, I am also highly critical of the process by which they are delivered, packaged, etc., like what many other people have commented about on this blog. The primary reason I am not an enthusiast MBX collector is because they rarely make realistic or common cars anymore, like the ones that have been featured here recently. There is an overabundance of construction and rescue vehicles as well as strange unrealistic cars that I simply am not a fan of. Of course, there obviously are people who enjoy these things, but some cases recently have been exclusively comprised of these, and I would just like to see more general "cool" cars. For example, I like pickups, supercars, and racing vehicles, and HW regularly produces these in their cases. I am also a HW fan because they provide a nice mix of vehicles that anyone can appreciate, and I wish MBX would do the same, regardless of if there are chase models present or not.

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  39. There is also the ftoys way of chase/secret version. Same car/design, just a simple recolor. Two or three per case will probably work.

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  40. When I find a good matchbox casting such as the dodge a 100 Firestone.. I feel like it's already unique enough with what seems to be a shortage already. As it has been said, scalpers are not Making hotwheels fun at all to find. When I come into a fresh dump bin and sort through the entire thing to simply notice an empty Mattel box in the bottom, I know that the supers and regular hunts are already gone, not to mention the harder to find or highly sought after mainlines. I get off work at 4 am... too late to get fresh shipments. If I see something highly collectible I pass it up if it is not something that I want in my personal collection. Scalpers and value collectors are wrecking hotwheels collecting. On top of that, those who show up before the new stock hits the floor are taking the fun/hunting thrills away from kids! If you were a kid right now, how badass would it be to run up to the pegs and see a one of the current supers staring you in the face? I'd be stoked!

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  41. When I find a good matchbox casting such as the dodge a 100 Firestone.. I feel like it's already unique enough with what seems to be a shortage already. As it has been said, scalpers are not Making hotwheels fun at all to find. When I come into a fresh dump bin and sort through the entire thing to simply notice an empty Mattel box in the bottom, I know that the supers and regular hunts are already gone, not to mention the harder to find or highly sought after mainlines. I get off work at 4 am... too late to get fresh shipments. If I see something highly collectible I pass it up if it is not something that I want in my personal collection. Scalpers and value collectors are wrecking hotwheels collecting. On top of that, those who show up before the new stock hits the floor are taking the fun/hunting thrills away from kids! If you were a kid right now, how badass would it be to run up to the pegs and see a one of the current supers staring you in the face? I'd be stoked!

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  42. MBX range is already a treasure hunt in a number of countries while a lost treasure in few others. No need to start new TH series MBX :p

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  43. Hard enough getting a treasure hunt WITHOUT scalpers. With MBX's horrible distribution, finding a treasure hunt would be like winning the lottery.

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  44. Hard enough getting a treasure hunt WITHOUT scalpers. With MBX's horrible distribution, finding a treasure hunt would be like winning the lottery.

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  45. MBX are already hard to find, no need to make it worse.

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  46. I see comment after comment pertaining to issues plaguing MBX which are lack of casting based on real vehicles (i.e. Jaguar, Cadillac, Porsche, Lamborghini, etc) and distribution. I agree, these particular problems should be addressed before another phase be implemented.
    I can't STRESS enough when I look for the latest realistic vehicles, they are almost gone from shelves and if there are some available... not many left. Fantasy models always dominate the pegs and I don't know if it's because of the ratio of real models vs unrealistic models being manufactured or simply, no one likes fictional castings; plenty of those left behind. FIX THE PROBLEM!

    As far as introducing a concept like chase models.. go for it. But it's funny, again, how rare would chase models be when it's hard enough trying to find the latest Range Rover SUV or a Ford GT40 or Porsche Cayman or Jag F Type?

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  47. Well I have to say this was a really grte topic, really shows the interest from so many. Thanks Lamley just for keeping MB alive!

    As far as TH MB, A BIG No No No! I hate THs I like many have collected them but I gave up. The guys that have nothing better to do than to stake out retailers are the only ones who get them. Just do special editions like The current collections out there. MB has other things they need to rectify before they get into a TH battle. HW is selling more cause their putting out some better product but as of late I have seen some garbage come from blue.

    I do however love the idea of bringing back past castings, I think that is a great idea. I love when HW brings back older castings like Poison Pinto and Backwoods Bomb but some only go to the collectors club that imo is a mistake. I consider myself a collector but I don't have time to get on a site and get these things. I go to the store I see something I like and I buy it. It should be that simple, The RR series seems to be doing real well for HW. MB should make a throwback series with RR Call it Matchbox Throwbacks. You tell me they wouldn't sell? Another thing show you want things right go get the Mercedes licensing back, Their making whole cards dedicated to a car now what is a hologram sticker get it back! Never fully understood that at all. There is so much they could do besides following HW. Be original first get distribution right and put out quality product then decide what they want to do with the line.

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    1. I said this before the castings of yesteryear are collectables because time passed and only so many remain. THs are a fictional collectable, meaning they do not retain their value. True collectables are collectable cause time has passed and models disappeared. Those models were just as mass produced but some were destroyed thrown away or lost. A line dose not make a collectable time dose...

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  48. Matchbox is a time-honoured brand and a return to their roots is most welcome. Real licensed cars, real liveries, and NO chases (chases cheapen the brand IMHO). Tampos front and back are required at a minimum. I really like the idea of a having a `loyalty` edition available for customers who buy a lot - an edition with diecast chassis, rubber tires, and perhaps unique colours offered. Lesney Editions were very nice and it would be fun to see them again. Thanks for listening, Matchbox!

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  49. Sure ! but matchbox, Please SCHOOL BUSES more SCHOOL BUSES ! and licensed ones too ! you have Thomas Built buses IC Bus Blue Bird and more !

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  50. One thing I like about the MB brand is the way a model will be released and if you miss it may never show up again or for a while. I would like to see some of the vintage castings (50's-60's) show up if they still exist. A treasure hunt would be okay with me but would like to see more real world vehicles with realistic deco's and more premium lines. MB has some great castings of some of the more unusual vehicles from around the world and that should not change.

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  51. I think they should do what greenlight does and take certain cars and make the base and wheels orange for matchbox and maybe have some cars have a metallic orange. I do like the autoworld way as well. All three are good ideas

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  52. no! looking for those old lesney models are treasures for me!

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  53. I think I like the idea of doing what M2 does and adding gold to the car. Gold wheels, gold trim, maybe change the color scheme.

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  54. NO! NO! NO!. NO T-Hunts for Matchbox!. Matchbox is the only diecast line that I can still find what I previewed on the Lamley blog before it gets to my stores. Unlike the Hot Wheels T-Hunts that I never find except for on ebay. I dont want the scalping scumbags hoarding Matchbox too.

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    1. I could not agree with you more. It would be the same like the chase Double Decker Bus. All the scalpers snatched them up for eBay. There was no true interest in the brand. Reward the collectors with mail in offers or retail/hobby exclusives that can be found.

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  55. T-Hunts for Matchbox will not make Matchbox more money but it will just generate more money for the scalping scumbags. The T-Hunt has made a certain crowd a whole lot of money at the same time its turned away a number of collectors. Only the scalpers win.

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  56. treasure hunt WAS a cool idea .now its just another way to fetch a little more extra money for the greedy sellers,conspirators,etc.I dont really care about the T hunt -thing.

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  57. NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

    Let me say that again. No.

    I think they should worry about getting stock to the shelf the same way HW is stocked first. Then and only then when stock is at the same level and frequency should they even give it little to no consideration.

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  58. I know it's unfortunate that scalpers form the negative byproduct which stems from a 'Treasure Hunt' variety release. Those greedy freaks do indeed ruin a hobby which is supposed to be enjoyed by kids and adults alike. It's a shame and hard to believe that these individuals, or money hungry thieves if you will, spend their time raiding stores to hoard diecast cars just for the purpose of making a few pennies. Those who do that have no life.
    On the other hand, it would be interesting to see if this chase car thing can work. The only way to see if it works is try and if it doesn't work.. kill the program.
    I would also love to see older models released like those from the 70's and 80's; I like how HW's took a newer Delorean casting and adorned it with tampos from an earlier casting that resembled a look-alike Delorean... you get the idea. Bring back Piston Poppers, Rolamatics... even if they're fantasy models. How about a Woosh n Push or an Alfa Carabo? Remember the '57 Chevy with a one piece hood or a Porsche 928?

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  59. I'd rather there wont be any hunts at all. It would be nice to have a high percentage of decent models coming out from matchbox, than have one super awesome unique model that is almost impossible to find. The only people benefiting from these "$TH chases", really, are scalpers and very very very few very very lucky people.

    If anything at all, matchbox team should do like a golden ticket type of incentive where there is a scratchable/peelable sticker inside every card that can be redeemable online for awesome prizes/hunts. it would probably drive the sales of unwanted models, increase the traffic of the site they use to do this, and make it an even playing field for the rest of us

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  60. Personally I don't think Matchbox treasure hunts would be a good idea, I think they'd prove almost impossible to find and result in collectors either getting frustrated and stopping collecting, or getting ripped off paying over the odds on the Internet. I think the biggest challenge for Matchbox in the UK is distribution, although that seems to be improving, and it would be good if BotW was offered here. Really pleased with the most recent batches I've found, the red A100 and green '69 Cadillac are awesome...

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  61. I think that any chase piece at this moment will be a bad idea. Unfortunately the chase pieces bring out the worst quality in our hobby - greed. Just look at HW. Adults hoarding and sharing pictures of 20+ Piranha Terror THs with captions like "o, I didn't do too bad today'.... WFT?! This is a kid model that will have no collector value after a while, and yet adults threat it like it something special. It's supposed to be for the kids.

    Anyway, I think that at this point the most important think is to fix the distribution issue. I live in Bulgaria and from the three major toy store chains only one has recent models...and by recent I mean 2015 D case. The other have 2013-2014 models and the third store does not even sell Matchbox. The collector community here is not very large but 99% of the collectors grew up with Matchbox (they used to make them in Bulgaria in the 80s) not Hot Wheels. Definitely Matchbox is the most loved brand here, but we simply cannot buy MBX. And this is for the mainlines....we don't even dream about the premium products like Best of the Word or Supreme Heroes.

    So, to summarize, I think that a larger distribution of mainline and premium series will bring some revenue, because there are collectors in the world who want to be part of the Matchbox mania, but cannot. Fix this, then think about chase pieces (btw chase pieces in HW are soooo unfairly distributed, people in Europe see almost no $THs)

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    1. "Adults hoarding and sharing pictures of 20+ Piranha Terror THs with captions like "o, I didn't do too bad today'...." Funniest thing I've read all week! Says it all, though...

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  62. A resounding NO to MB Treasure Hunts or Chase cars. These only benefit the scalpers/stockroom staff/store managers and ebay.

    The first thing the new management team have to take on board, internalise, accept and believe is that there are around 300 million people in the USA and around 7.3 BILLION people in the world. Whenever you are making any business plans, thoughts, discussions, price setting, distribution processes etc, please remember this and gear everything for WORLDWIDE sales and not just the USA.

    Why are MB and HW sold for only $1 in the USA and three or four times that amount in most other countries, including those much closer to the countries of manufacture (so freight is not a reason)?

    I was a Matchbox car collector for over 35 years but since Mattel took over and tried to destroy Matchbox or turn it into a poor version of Hot Wheels I became a Matchbox buyer. Of all the cars Matchbox issued from the very first Lesney until Mattel took over I have at least one version of every car except for 16 and I plan on getting those as well. I even bought the Tyre Fryer etc eventhough they were horrible but I wanted to have the full set of models. Since Mattel took over I don't know how many cars I haven't got and I don't care, but I know it is a lot. In these last years I have purchased many versions of the older MB that I didn't have instead of buying new models.

    Matchbox was built on realism and when you want to, you can still do it far better than Hot Wheels.

    As a long time former collector and someone who wants to be again, my thoughts are to ditch the generics which clog up the pegs. There have been so many posts on various forums about how such and such retailer no longer stocks Matchbox and those that do only have generics on the pegs because the licenced models sell fast. The retailer wont restock until the generics are sold and if that doesn't happen fast enough they simply stop selling Matchbox.

    Matchbox used to be available everywhere - big box stores, small stores, corner stores, newsagents, service stations (gas stations), chemists (drug stores), toy stores, etc. Now it appears that Mattel is only interested in selling to the big box stores in the USA and if anything filters through to other countries and retailers then we should be thankful.

    Why can Hot Wheels USA have Kmart, Target, Walmart, etc specials and limited edition or special interest series for everything under the sun and yet the rest of the world can't get access to any of these from Hot Wheels let alone Matchbox USA or anywhere else get a full series of Supreme Heroes even with their bad wheels?

    If Hot Wheels and Matchbox are currently at the same price point, why can Hot Wheels have more tampo hits than Matchbox?

    Unless Matchbox can sort out its terrible worldwide distribution so that the product is available for purchase then no other plans matter.

    If that part can be achieved then instead of wasting resources on gimmicky Treasure Hunts and Chases that the vast majority of collectors and buyers will never see except on ebay at highly inflated prices, I would much prefer Matchbox return to a 1-75 series of licenced models with realistic colours and liveries and with proper front and rear tampo hits for lights and grills etc. The colour scheme could be changed once or even twice a year to bring the range to 150 or 225 models/variations per year. Forums are full or photos of collectors' multiple variations of various models however it is very rare to see these photos of generics.

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  63. Please return Matchbox to being a diecast car. Metal bases are preferred but plastic bases don't bother me as they can often provide more detail. However the body should be diecast. A plastic Renault Ambulance still looks like a cheap plastic toy no matter how you tampo it. A Two Storey Bus looks stupid with big white poles stuck through the middle of it. The Leyland Titans didn't need them.

    If you are doing 9 or 10 packs with one exclusive then please ensure that the other 8 or 9 models are not virtually the same in every other pack. I don't mind buying a number of 9 packs for the different exclusives if the range of other cars is good (but they are usually bad generics) but I won't buy them if the same 5 or 6 bad generics are in multiple packs.

    For 5 packs, bring back the themed liveries and all exclusive colours like they were in the early days. For example, with the current Fire 5 Pack the models don't relate to each other. It is not a set. It is a pack of 5 unrelated Fire vehicles. How does a child create a play environment when the vehicles don't match up?

    Thankyou for taking the time to read this rambling from someone who really wants Matchbox to succeed again.

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  64. i Have been thinking about this - a lot - sad innit, however, MBX did do a chase model a while ago, in the Best of British range, the Chase Route-master, and it took me two years to get one, only because i had the full set and wanted that one as well, then i found a random one, in TESCO, how weird, after all that time.

    How about, each ALL NEW model, first version comes with all metal, and a bespoke paint job, and card, then after that, go back to the way they are doing it now, that way, you get both, and do not limit it, build it as you would a normal version, in the mass numbers.

    The car brands, actual cars, are now doing this, having a "first edition" model, limited i grant you, but, they come with all the kit, and are special, MBX could do this, but not rare, bespoke card, bespoke paint job, maybe go to the 5 piece set up for the 1st edition, and then go back to normal after that - therefore, you have people that will just want to collect 1st editions, or completists, that wish to have the lot - win win, and with a first edition, you want the model to shine, to make people come back for more.... just my 2 cents/2 penneth/2 euros and so on... LOL.....

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  65. I did find the chase chrome red Routemaster when it was first released, but no, I do not want chases. They encourage scalping/reselling at a huge premium. There are one per case models that might as well be considered as such, as they seem to be treated like that already like the recent Mack.

    The effort should go into making better premium models (like the F-350/KME mini pumper and Seagrave Meanstick issued in the early '00s), better premium tires, and figuring out how to raise the price to allow for better quality without losing sales. I mean, what hasn't went up since the mid '70s! Matchbox seems to be the only thing that hasn't!

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  66. Please Mattel, do NOT bring treasure hunt to Matchbox. Our Vehicules ares already hard to find because of scalpers... And please, can you fix your compagny's problems first? like distribution worldwide, remove all ugly generic models that pollush the pegs and return your model to DIECAST car? L'm speaking about all the cool model that have been victim of changes (Ford F-350 ambulance, Internationnal armored car, Hazard squad & others) into plastic shit, of course.

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  67. updating your website first might be helpful

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  68. Let me repeat what MANY comments have stated... NO!!! Just, no. Stick to what your good at; nice models. Just fix distribution.

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  69. If Matchbox officials (especially the high ranking officials) have any concern for their products and with all due respect if they have any brains than they'll do something about distribution issues and that's the thing if Matchbox officials are concerned about which direction their brand is going than what is holding them back?? Why do they appear somewhat stubborn in rectifying or resolving such issues as the obvious being distribution issues once again.

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    1. How do they appear stubborn in rectifying distribution issues? Fixing distribution has been their top priority since this team took over. Whether or not they do chase models is entirely different.

      Distribution issues will take time to fix, but they are working on it.

      Delete
    2. Hope you're right but at the same time some of us wonder how long will it take for distribution issues to be rectified or resolved?

      Delete
  70. I live in the United States, visit big box stores multiple times per month in multiple states specifically in search of Matchbox, and I still cannot get all of the regular issue licensed castings. When would I ever see a rare model? It would just divert money from putting more licensed castings with good detail prints in the main line, and from putting more of them in each box.

    The mainline black and white Ford Explorer Police goes for more on ebay and amazon than the Supreme heroes version. More than the special International Brush Fire truck. More than a 9-pack. I have never seen a Tesla, yellow Ford GT, or red BMW 1M in a store. Why bother with treasure hunts when the regular releases might as well be unicorns?

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    1. I just seen the new Cadillac limo and the person wants $55 for the two of them.

      Delete
    2. well tell him to go get stuffed, they are not worth that, and are freely available, the only one i have found recently, and have 5, all found from the same shop, at different times, but none of the others... weird.

      Delete
    3. What store did you find them at? I have been looking for them. Any luck on finding the state trooper Dodge Charger?

      Delete
    4. Even if your question isn't directed to me I thought I reply to your inquiries by informing you that I purchased the Dodge Charger state trooper car at one of the local Wal Marts in Fredericton,New Brunswick,Canada.

      Delete
    5. Wish I could find them. Been to 20 different stores and no luck

      Delete
  71. I don't want to see Matchbox getting into TH's. That is a "Hot Wheel" thing. Continue to build on your strengths Matchbox and don't be a copy-cat to anyone.

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  72. Although I voted yes I don't see it being a viable thing unless distribution (or lack thereof) is addressed. And if it was done, I think the changes should be very subtle with just rubber tires to separate the models and not spectraflame paint.

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  73. If the Matchbox management do decide to have a Treasure Hunt /Chase type vehicle, and I certainly hope that they do not, then please make it similar to the Auto World red chase cars. This way the chase version would be the same design as the regular but in its special colour, say metallic orange (not spectraflame).

    Please do not go down the line of putting a Matchbox logo of any type on the models as per Hot Wheels. It is very disappointing to find a good casting with a decent realistic paint job only to then see the Hot Wheels flame plastered on it. In all my years of looking I have seen very few real cars with a Hot Wheels logo on it.

    Likewise, tyres should be black.

    Matchbox was built on realism, please keep it that way.

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  74. Actually if they take again the Premiere Líne that should work.
    Hot Wheels is Hot Wheels by their treasure hunts. But Matchbox need to get a nineties air, In basic líne and add better series than the supreme heroes, just like the old Premiere Ones. Playable sets for adult Collectors would be fun!
    Matchbox Fan from México.
    César Augusto Colmenares.

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  75. Matchbox castings of real cars are fantastic because of their realism and similarity's to the real car. The problem is the difficulty of finding these castings. For whatever reason, you see the same 10 boring castings on all of the stores shelves. The selection isn't there like it is with Hot Wheels. With better distribution treasure hunts could be avoided. I enjoyed the supreme heroes line. Fantastic tribute to those that serve our communities, I'm from Roanoke(EMS Brush Truck). The only problem was that only TRU carried them.

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  76. NOPE! In my opinion, Matchbox should just concentrate on improving their basic line, and bring a premium line that has wheels that actually look good. Ditch the Tonka-esque Ultramaxx wheels for something more similar to the Premiere series.

    They should focus on making the brand more appealing to collectors by improving QUALITY, not building HYPE! Honestly, if people start becoming Matchbox vultures the same way they are with Hot Wheels, Greenlight, and the other brands, it would just plain suck.

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    1. Just want to specify... If people start becoming Matchbox "chase piece" vultures the same way they are with Hot Wheels, Greenlight, and the other brands, it would just plain suck.

      Delete
  77. I'm not here to stifle anybody else's opinions, but shame on the people that answered yes. Sure, Matchbox would make a few more measly bucks, but in the end the scalpers will win out, like what happened with Hot Wheels. Why would Mattel want the same dilemma for another brand, even if it was more profitable?

    Instead of Treasure Hunts or chase cars, they would be better suited to do what they did years ago, an upscale series with nothing but the licensed models, with realistic paint schemes, graphics, and wheels. Yeah it might be more costly for the consumer- or not as lucrative for Mattel- but at least it would weed out most of the riff raff.


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  78. Treasure Hunts have RUINED this hobby for true collectors and transformed it into a "get-rich-quick" scheme.

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    Replies
    1. totally agreed. totally. lots of people quit the hobby for this reason. i am on the line.

      Delete
  79. Treasure Hutns??, en la línea básica de match Box? no me agrada la idea, Señores ejecutivos de Mattel División Match Box, pienso que mejor quedaría una o varias series a la altura de la serie retro de Hot Wheels, claro esta, muy al estilo y espíritu de Match Box, mejores detalles que la línea básica y con llantas de caucho seria muy bueno; Pero sobre todo seria mas bueno que todos los lotes fueran distribuidos equitativamente, pórque hay castings que no llegan a USA y la gran mayoria no llegan a México y las otras series definitivamente estamos marginados de ellas. Que pasa Señores? estamos en un mundo globalizado y uds. se han quedado en el pasado en ese sentido, que ha pasado con su logística de distribución y comercialización y las ganas de llevar US Dolares a sus arcas, habemos muchos coleccionista ávidos de tener los castings de todas sus series habidas y por haber. Una muestra de ello y del potencial de ventas que puedan llegar a tener la tienen en los grupos de coleccionistas que nos encontramos en las redes sociales (Face Book) en donde a cada momento nos quedamos con las ganas reprimidas por obtener una pieza Match box para nuestra colecciones y ya ni decir de las series que simplemente no llegan a México.

    Para que queremos un Treasure Hunt en su serie básica, para que no llegue nada y se vicie como ha sucedido en Hot wheels, sobre todo allá en Malaysia en la línea de producción de donde salen a un mercado negro directamente a la venta en EBay y otros portales de venta ya sean loose o en empaque por sus empleados y son comercializados a unos precios por demás sobrevaluados ya ni se hable de los centros de distribución y comercialización al final no encontramos nada si no es en el mercado negro. mejor saquen buenas series de calidad enfocadas al coleccionista adulto en donde este fenómeno causa menor impacto en este tipo de vicios y no un STH en su serie básica.

    Saludos..¡¡ desde México

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  80. I find it very amusing that the VAST majority of the comments have been NO, and that's my opinion too, yet the actual voting is heading for a yes - so, where are the 500 odd people that voted yes, and why have they not bothered to comment???????????????????????????????????????

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  81. If a Chase Car is decided upon it should have a name associated only with matchbox. That way it want be confused with other Chase Cars. Something like " FIREBOX or MATCHBOOK". This way MBX will be different. Where to put the name or the deco or the paint scheme will be up to the MBX Team.

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  82. I think the yes voters are the Matchbox haters ;-)

    Something else to consider for the MB team. Why don't change the concept of supplying batches with a random selection. But make it for retailers possible to order specific models or at least something in between e.g. batch of realistic models or batch kids fantasy models. With this approach MBX could service retailers better and see how sales develops.

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    Replies
    1. I like this idea. The main thing would be to ensure that before ordering, the retailers should know which batches contain the realistic models and which ones contain the generics. Being able to order individual models would be the even better option especially when certain models appeal to a certain country / area / market.

      Delete
  83. Absolutely "YES". Part of the fun in collecting is occasionally finding that rare gem. I like the metal base idea, maybe with rubber tires. The paint and deco, if already done right, doesn't need anything extra to make it special. Just make sure that they are not impossible to find, and I'm all in.

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  84. I asked my 6-year-old son, who loves looking for Hot Wheels THs but rarely finds them, whether Matchbox should do them too. He said 'yes', so that's how we voted. Personally, as a 40-something collector of 30+ years, I'm not so sure. I know full well that the reason my son rarely finds a TH (never, in the case of a Super) is because there are people who spend their days going around scooping them up for resale. At some point, I suspect he may stop bothering to look, and so will I. I can however see the attraction in dedicated models for collectors, young or old – how about the chance of an exclusive mail-in model when you've bought 10 mainline Matchbox? Maybe one every six months, to keep the interest in them up, but not a limited edition so that everyone gets a fair chance to get one? Otherwise, I agree with many of the other comments here – better distribution, a greater number of realistic vehicles and even a range cut to 75 models would be my priorities. The latest issues are definitely a step in the right direction though, keep it up Matchbox!
    Instagram: @diecast215

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  85. No. Don't follow, create your own path.

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  86. I think matchbox must do cars with rover tires like greenlight do, with the same quality as greenlight, in this matchbox will do a quality jump against hot wheels. Not in boxes. In blister like greenlight. And includes the box as matchbox do in the begginings.

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  87. One thing that always made Matchbox cars collectible, and became collectible in its own right, was the box. A Matchbox car with an original box is more valued than a similar loose car. So much so that the manufacture of fake boxes is becoming an industry in itself. There are even people manufacturing fake Matchbox boxes for current issues.

    Why not issue a Matchbox box with every model as they used to do? I appreciate that a box would take up valuable packaging space so what if the box was flattened and placed behind or above the car in the blister. The back of the card could show instructions on how to unflatten the box if need be.

    Imagine the marketing power of Matchbox cars having their own individual (not generic) boxes again. The cards are all individual so why not the boxes? No other brand has such a connection to the box.

    With this approach all models could become more desirable / collectible and as all models are issued with a box there is no profit for the scalpers. Box art can also change at times like it used to.

    Another request would be to keep the same issue number for a model for as long as that model is issued and not changed simply because the model colour changed. As a collector is was good to collect and line up a range of say MB49 Lamborghini Diablos. Nowadays it seems that the issue number is selected at random each time a production run is made. Recently we even saw a case of issue number 121 from the 1-120 range.

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    Replies
    1. The backside of the blister card could make the outside of the fold it yourselve-box.
      I should ask patend on this......

      Delete
  88. I'm certainly in favour of a TH model being introduced into the Matchbox line simply because it would then represent the opportunity to have a really nice variation available with better and more realistic features such as wheels etc. However, living in a country where we have a poor distribution and choice of Matchbox ranges it does pose the question of HOW best to do this. Unfortunately I cannot comment on the bigger markets like the USA and Europe, but in my case introducing an additional or 'special' range is of no use. We simply never get anything in South Africa apart from the regular range. I often read about people resorting to EBay to find the more difficult to source models but here we don't have that luxury either. So whilst I don't particularly like the Hot Wheels approach to TH because of the rarity factor and consequent scalpers, I can't suggest a better way of doing this. In terms of the actual model were Matchbox decide in favour of a TH addition to the range, I would prefer a slight change in colour and different wheels only. And finally I think the decision to go back to boxes is brilliant!

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  89. Improve distribution so people can get the models they want. In the US, go to the short cards, save some $ and put that into the models. Allow the TH to be purchased on line. Maybe set up a collectors club that is allowed to order on line.

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    Replies
    1. I agree. It is kinda bull that some people can get the newer models including the supreme heroes and then jack the prices up on eBay. Today i seen at least 2 sellers selling the newest supreme heroes for 5.99 and 7.99. Then you look at Cadillac one and they go for $20 bucks a car

      Delete
  90. And this is why Matchbox still doesnt get it.....

    They are worrying about if they should or should not have fancy paint, different wheels or some other aspect to make treasure hunt style vehicles. FFS the cars they have now cannot be found now in most parts of the world. Mattel need to pull their collective heads in and fix the distribution and the product itself before worrying about anything else.

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    Replies
    1. Brad don't mistake this inquiry by Matchbox as a sign that they are not worried about distribution. I promise this team gets it, and I hope you have seen the evidence. They are far more open with collectors than has been the norm in the past, and distribution and model improvement is their top priority. This question was thrown out there to see what the opinion is of collectors. I think it is cool that they are reaching out, no matter what the topic.

      Delete
    2. I love the fact they are reaching out, it certainly shows an interest in the brand that has been sadly lacking in the last few years I just feel that nothing they do will make any difference at all unless they fix the basics first.
      The brand has lost so much ground in the last few years and it will be hard if not nearly impossible to come back from and with their limited funds they would be better IMO if they concentrated on getting the brand into stores before worrying about the nicer things in life like better tampo's etc.
      Also John to directly answer your point on distribution, it saddens me to say that as yet here in Scotland there is absolutely no difference in distribution so for me it wont matter what they do to improve the models I wont be able to buy them anyway

      Delete
  91. Maybe the TH cold be a remake of a classic Lesney model. A Lesney Hunt.
    Bring back boxes. If its a cost thing, sell them separately on the website. Something else to collect.
    If sticking with blisters, why not turn the cards into some sort of game to encourage the younger generation to buy, sell and swap.
    Go back to diecast bodies
    Improve distribution for the ROW
    Go back to 75 models, to stop spreading resource thinly
    More non US marques.
    More real vehicles
    Chris

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  92. I can take or leave the treasure hunt. I enjoyed the 2000 logo cars or Gold Challenge cars.

    -I wish matchbox would leave the model numbering the same. Example: when a VW is introduced as number 15 I want it to be number 15 next year too. Mattel has lost that Matchbox history about numbering.

    -I want more variety. As an example look at 1997 lineup. Good selection of cars, trucks, contruction, police, race cars, convertibles, SUV's, sports cars.

    - I would rather have less models (75 instead of 125) if more were licensed.

    - I would rather have dark smoked windows and no interior if licensed and detailed tampo prints.

    - Your casting catalog is a gold mine. You have tons of castings that have not been used in a while.

    - Seems like many of the models you do license look like your generics anyway. Why spend money on new army Humvee replacement or the GHE rescue vehicle if your line is full of 4x4 generics anyway.

    - I know this is an impossible task when Mattel owns Hot Wheels as well.

    - I wish you luck and would love to help.

    Tom Larson


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  93. Other ideas from the forum

    Bring back the catalogue/poster. Could be on the blister or website.

    Have an up to date website. They should look at what Tomica does. If Mattel does not have resources one of us can do it for gosh sake....

    Bring back the Two-Pack range. You have several trailers in the casting catalog.

    Get more involved in social media. Even many 8 year olds have smartphones. You could even have an email only collector's club. Advertise it on the blister.

    Tom





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    Replies
    1. Hey Tom if you aren't already, follow Matchbox on Instagram. They are doing a ton over there.

      Delete
  94. To help fund all this probably the best thing to do is to raise the price point in the USA, the rest of the world pays more than $1 so if the USA was raised as well then Mattel would have more money to improve the brand

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  95. I don't think they control how much stores sell them for. But if you raise it to much no one will go for it because hot wheels would be much cheaper then so people would go for them over matchbox. Now I could see a 25 cent raise but nothing more than that. But you also have to consider here in the US each state has different wages so rasing them any at all could be worst on the company then helpful. What they need to do is buy more shelf space in stores and get the cars rolling out. Toysrus for the longest time had pretty much one side nothing but matchbox but now is down to a 4ft by 8ft section that's including big stock items with it. Walmart is the same at least around here it is and we can't keep them in stock.

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    Replies
    1. This really highlights the problem for ROW distribution. In the UK Toysrus carry no Matchbox at all. Asda (Walmart in the UK) carry no Matchbox. Toysrus have a whole side of HW. There will be no collectors here in the future, as the kids have never heard of Matchbox.

      Delete
  96. The USA only $1 price point is a major irritant for the rest of the world where we are charged up to $4 for a new MB or HW.

    If Mattel truly can produce a model with all the overheads, development, licence fees and profit for Mattel, the retailers and all the other in-between people (shipping etc) and still sell it for $1 then the actual cost of manufacture must be extremely low per model.

    This USA only $1 price point has been maintained for around 45 years and to achieve this it seems the accountants have dictated that more plastic must be used, more and more often. (This is assuming that the rest of the world is not subsidising the USA prices.) To maintain this USA $1 price point eventually all MB & HW will have to be all plastic.They are getting closer all the time.

    If Matchbox wants to differentiate itself from Hot Wheels, why not take yet another leaf out of the history books and add diecast to the models, returning Matchbox to "The greatest name in diecast" instead of its current and future status of "An also ran in the plastic car brands"?

    Surely this, and other suggestions made by various posters above would only add fractionally to the actual manufacturing costs and by adding 10 or 20 or even 50 cents to the USA price point you would have a major difference between the two brands - MB is for quality licenced diecast cars and HW for the cheaper plastic cars, with its lots of fantasy generics and "custom" real cars. This will also allow Hot Wheels to maintain its revered status as the $1 toy car in America.

    A check on USA ebay will show that collectors (the target audience of this survey) are already willing to pay more than $1 for current licenced Matchox models (the generics don't fare so well).

    It is nice to dream but I can't imagine the Mattel upper management wanting Matchbox to outshine Hot Wheels.

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  97. Go back to what Matchbox best represented...REAL CARS!
    More realism, Less plastic and better distribution. Finding the current models are already like finding chase models. For God's sake, we don't even get Matchbox in Malaysia!! Ridiculous as the blue brother is made here!

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  98. Please absolutely no treasure hunts. Treasure hunts have ruined the hobby for a lot of genuine good natured Hot Wheels collectors who collected for fun and relaxation and not profit.

    Please don't let Matchbox go down the same road. Here in the UK the availability of Matchbox is at it's lowest ever point and the UK is the true home of the brand. It is bad enough trying to find a full collection as it is without adding further problems.

    Why don't you go back to it's grass roots? Back to 75 models in the line up, keep the same vehicle with the same number until it is replaced when it becomes unpopular or old. Recolour models yearly if you have to but don't re-number them. Once they have dropped out of the core line they should stay dropped.

    Bring back the catalogue collectors can browse through and tick off after they purchase a model.

    Scrap this wave A and wave B nonsense and give collectors a full choice of the range at any one time of the year.

    Bring back the peg racks on a revolving stand to hold blistered models and have a holder built in to hold catalogues. Siku still do this so why can't Matchbox.

    Bring back picture boxes for smaller shops and the compact displays that housed them. They were a great idea and maximised sales in such a small space. Tomica still do this so why can't Matchbox.

    Raise the price in America to what it should be and bring it in line with the rest of the world so the accountants don't have a strangle hold on how much metal is used. I begrudge paying through the nose for a cheap plastic toy i.e that plastic double decker thing.

    More moving and removable parts should be added to increase play value. The 4 part restriction should be lifted and suspension should be brought back. Majorette do this so why can't Matchbox?

    More should be done to advertise Matchbox. Adverts in comic books, magazines, TV and online.

    A daily updated web site to keep everyone in the know. Hot Wheels have this so why can't Matchbox?

    More real vehicles and every day cars kids and adults see on the street.

    Availability, availability, availability, availability, availability. You have lost your way in the UK and Europe and the brand is nearly extinct here.

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    1. True I reckon UK wouldn't get any matchbox supers anyway Americans are stingy gits getting all the supers and money mad being 10 super from just one shop . for UK price 80p we pay £1- £1.50 and we are still getting 2014 mainline in shops
      Matchbox used to be more collectable than hotwheels

      Delete
  99. Noooooooo I don't want matchbox to turn into the damn hotwheels sellers selling supers for £40 -$45 a piece Its becoming stupid.
    Matchbox was about making reliable toys MADE IN THE UK!
    NOT cheap Malaysian junk that have many errors!!!!!!

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  100. People right now have all of the new matchbox prices jacked up the Cadillac one is going for $20 on eBay and you can't find any of the supreme heroes for under $5.99 and that isn't including shipping. I know people have to make money but I will wait for them to hit stores and pay a corporation before paying a individual all of that money no matter what people we'll always ask a ridiculous price on eBay and Amazon.

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  101. I have collected Matchbox for more than 50 years. I slowed to a stop last year. Reasons:
    1) Overwhelmed by the shear numbers of variations - can't keep up without buying a few hundred every year. Busy life and not enough time to HUNT. Too many to display.
    2) Models must be more realistic. No fantasy crazy concept cars
    3) Price could go up in my opinion as long as the quality/detail did too.
    PLEASE NO TREASURE HUNTS.
    Matchbox collectors are very different from Hot Wheels in that they usually seem kinder, more patient, and less greedy. I know, I collected BOTH.
    With more than 15,000 Matchbox in my collection, I am as proud as ever for what I have. There are many collectors like me that are "quietly" collecting and don't make a fuss.
    If Mattel came out with a higher end collection in smaller numbers (less than 50). I would very tempted to start again.

    Steve

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  102. I say "No" to the question of Matchbox Treasure Hunts. You only help the scalpers who spend all their time scowering the toy aisles looking for them to sell on line. You will not make any friends in the collector communities. I collect for the fun of it. I also find it relaxing. I do not find it fun to run around searching for a vehicle that is 1 in every 10,000 models. I think TH will hurt the brand instead of helping it. As it is I can't find models in the stores now forget about trying to find TH.

    I like variations. Wheel, body and interior variations. I think a 9 pack with all Matchbox orange wheels might be a low cost way to see if that is something the collect community might be interested in.

    I also like 120 models in the line. I would even like more if you could produce it. But I don't want to go hunting for a 1 in a 1000 model, of which I will never find due to the scalpers.

    Greg

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  103. if they decide to make TH on matchbox, I certainly give up my matchbox collection flavor totally and turn to Japanese casting like Tomica and Choro Q

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