We have been admonishing our Lamley readers to follow Matchbox on Instagram at @matchboxworld. The new team is surprisingly forthcoming on all kinds of info, from sneak peeks to behind-the-scenes photos.
It is not something we are used to with Mattel, and it has been a blast. The Matchbox Team has opened its doors to collectors and want them to be a integral part in the revival of the orange brand.
That is why you should be following them on Instagram, and if you aren't, this is a great time to start. The team is in Thailand this week visiting the factory, meeting with the folks there to ensure that everyone is on the same page moving into 2016 and 2017. They have promised some behind-the-scenes pics from the factory, and have already delivered with this pic below of the upcoming Alfa Romeo 4C in grey.
So give them a follow, and let your collector friends know so they can do the same...