Wednesday, February 24, 2016
One way to improve Matchbox: Make the assortments more license-heavy...
Last week my 2016 Matchbox C Case arrived from A&J Toys. I have done Matchbox Case Reports before, but have never opened a current case, so I was curious.
Especially curious because Matchbox assortments now come in cases of 24 as opposed to 36. This is probably due to the fact that peg space has shrunk of late, and the cases have to comply. My hope is, especially with the product improving quite a bit this year and into 2017, that with the smaller assortments, more product will move, more will be ordered, and peg space will return to where it has vanished and expand where it is miniscule. Time will tell.
Well, I opened the 24-count case, and put the video up on the Lamley YouTube Channel. Check it out, and let me know what you think of the assortment:
To me, there should be an emphasis on realistic models. If anything, collectors will pick those up, and product will move faster. One BMW, one Lexus, and one Cadillac One isn't enough. And while these will return in later assortments, we can't get to those is the remaining product is still on the pegs.
So yes, improving the line is Job #1, addressing distribution is Job #2, and Job #3 might be changing this assortments a little. What do you think?