On the heels of the Mercedes Benz news from Matchbox, their Instagram feed just produced more welcome developments. Remember that #mymatchboxpegs project? I promise it was impactful.
Most Targets in the US stopped carrying Matchbox singles a few months ago, and there is no doubt that stressed a few collectors out. It is frustrating to see such a major retailer turn its back on the brand, but retail space is valuable, and Target had other plans. Thankfully that is going to change.
Ultimately Target will stock Matchbox if they think it will sell. It looks like they like what they are seeing from Matchbox. I am, and I know many of you are as well. I have made my comments on assortments, distribution has been a huge topic, but it starts with cool models people want to buy. With models like the Jag F-Type, BMW M5 Police, Mazda MX-5, as well the Skyline coming, along with the return of Mercedes-Benz, there is a lot to be excited about. In fact, take a look at the hashtags in the comment section. That should give you a nice hint of where things are going.
Of course you might be somewhere where Target bringing Matchbox back has little impact on you. I understand that, but hopefully this is a sign that things are being addressed. It takes time. Matchbox is doing what it can on its end, and you can do things too. Talk to your retailers. Tell them you want Matchbox stocked. It's a good start for retailers to know there are people that will buy.
More news is bound to come. It is a very good time to be a Matchbox collector...