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Tuesday, August 9, 2016

Majorette can now be found at Walmarts in Canada...


An influx of messages started rolling in over the weekend from friends in Canada.

"Look what I found!"

"Is this right?"

"These are beautiful models!  Did you know they were coming?"

And with these messages came a lot of photos.  Lamley Reader seajay21 sent over a ton of photos, many at my request after he let me know, and it looks like Canadian Walmarts are loaded with...

Majorette.

MAJORETTE!  Lucky bastards!  2016 has definitely been the Year of Canada, with Hot Wheels Car Culture hitting there first, and now the elusive Majorette has made its way in.  This is a very cool development, to see Majorette in such a mainstream chain here in North America, and maybe it means we are a few steps closer to a full North American roll-out.

I have had a chat or two with the folks at Majorette, and one thing I have gathered is that they are very serious about getting their beautiful models to the masses, and I hope they succeed.  We have previewed a few Majorette here on Lamley, and there is a lot to come.  Excitement is bound to grow.

Seajay21 has given us a great rundown of what he has come across:
I reviewed my initial pictures, and discovered a third "Racing Cars" Series on the orange cards!  It's still a good thing that I went back to take more pictures, because the stock changed overnight.
The first thing to note is that there are two cases of the 9-car "Limited" series.  I was able to find most of both, but the Nissan Skyline and Porsche 911 were not present.

The "Racing Cars" Series consists of 18 models, with recolours being counted as separately. (for example, the blue, green, and orange Porsche 911s were numbered 9, 10, and 11/18 respectively.  I remember seeing a Mercedes AMG on my first visit, but it seems to have disappeared overnight.  A picture of that particular car can be found at Majorette's British website.

The "Premium" series appears to consist of 21 models.  There is no holographic sticker visible on any Mercedes vehicles.  According to Majorette's site, this includes at least one colour of the Nissan Skyline.  The black Golf GTI in my initial round of pictures had gone missing. I guess that's proof that they're selling!

Overall, the price point remains the same for all three lines, and most models have some sort of opening feature, an all have suspension.

It's kind of odd to me that Majorette isn't using their "Street Cars" series for an entry into the North American market.  They're mostly the same castings (although there are some without moving parts that appear to be confined to this series), but on a short card that would be easier to ship, and more competitively priced against entrenched brands.
 The models aren't cheap.  They are about 4 times as much as Hot Wheels, but based on the features and looks, it is worth it.  Now to see them appear here.

Thanks seajay21 for the pics...













7 comments:

  1. "It's kind of odd to me that Majorette isn't using their "Street Cars" series for an entry into the North American market. They're mostly the same castings (although there are some without moving parts that appear to be confined to this series), but on a short card that would be easier to ship, and more competitively priced against entrenched brands."

    I couldn't have said it better, I agree 100%.

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  2. Amazing! Any word on a US arrival date yet, or partnerships with any other retailers? The closest Walmart is 20 minutes away from me unfortunately, but Target is but 2 minutes away, so I'd appreciate it if they could branch out and sell through both. It's a start, though, and I cannot wait to stop paying eBay prices for these amazing castings. (Well, they're more amazing at $5 than at $15, but I digress...)

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  3. I sure hope these make an appearance in the states! I've always liked these cars, since I was a kid actually. Since I love passenger vehicles such as sedans, S.U.V.'s, pickups and vans, this brand is right up my alley! Sure they may be European passenger vehicles for the most part but I still like it a lot! Keeping my fingers crossed to see these at our Walmarts!

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  4. Beware Mattel! You are in to a tough fight.

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  5. maybe these cars are good but at 4.98 would not buy them

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