Monday, November 21, 2016
Lamley Showcase: 2017 Hot Wheels Car Culture Redliners...
I love Hot Wheels Car Culture. Shall I count the ways?
It seems all the lessons learned from previous premium lines from Hot Wheels have led to this. Lines like Classics and Garage were too cumbersome. Too many assortments with too many models, and in the case of Classics, many models that looked exactly the same. Boulevard was full of gems, and had a nice focus on realistic models, but was also too big and was laden with pegwarmers. Hot Ones and Flying Customs took the wrong direction, focusing on Hot Wheels nostalgia instead of realism, Cool Classics was boring, and Heritage tried to do both and didn't totally work.
Enter Car Culture. Only four assortments. And thankfully four FOCUSED assortments. Insane artwork. Realistic models, done in realistic decos and liveries, celebrating relevant elements of the car world. The lines are selling, the models are talked about, and the anticipation for each new batch grows.
And what do you know? 2016 worked, and 2017 Car Culture is here. And hope is high that we see it in 2018 as well. Happy times.
The first batch of 2017 focuses on an old Hot Wheels friend - muscle cars. Corvette, Camaro, Cougar, Mopar, Gasser. That assortment brings many into Car Culture that weren't there before, but the models are updated enough to keep those hoarding Japan Historics and Euro Style back to the pegs. It is a great assortment, and even better in hand.
Mattel sent me a set to preview, and the video is below. And yes, a full photo feature is on its way as well.
Cool eh? What do you think?
Photo showcase coming soon: