Thursday, April 13, 2017
It is Easter Jeep Safari in Moab. So why not debut the latest Matchbox Jeep and new off-road wheel?
I think I have mentioned a few times that my job takes me to Moab, Utah several times a year. I come in the winter, when it is basically a truck stop, and in the summer, when the area is crawling with folks from all over the world. It is a total joy to be able to work here, as it is truly one of the most awe-inspiring places on the planet. Just today I found myself watching the sunrise at one of many iconic arches in the area:
In all my time visiting this area, I have followed one rule given to me by the locals: Don't come during Jeep Safari. Easter Jeep Safari is by far the busiest week of the year here, and one where the locals leave if they can. Jeeps of all sizes and styles from all areas of the country descend on the Moab area and take full advantage of the trails that make Moab the off-road capital of the world.
I have always stayed away during Jeep Safari, until this year. My schedule required me to be here, and to be honest, I want to come back. I have never been a Jeep guy, but I have learned you don't have to be one to get into how awesome this week is.
I visited Jeep's display area, where they unveiled the new Cherokee TrackHawk, which is apparently the fastest production SUV ever made. I watched the Jeep caravans out in the desert make their way to and fro, and I ate and drank with a few here among the red rocks. I even saw some of the folks I have met through these blogging endeavors, like Nitto Tire and Skyjacker.
I think you can tell it has been a good week.
So that got me thinking. Being in a Jeep mood, and seeing that Matchbox teased the new Jeep Galdiator on their Instagram page, I texted Abe to see if we could debut the Gladiator this week in honor of Jeep Safari. Not only did Abe oblige, he took some cool pics.
Not only is the Gladiator the latest Jeep from Matchbox, it also debuts the latest off-road wheel. It doesn't have an official name, so maybe we can help with that.
So with 510's and Juniors and G63 6x6's all debuting this year, I haven't given much to the Gladiator. Maybe a mingling with some Jeeps in Moab around Easter changed that, because I am now pretty excited about this one. It looks good.
I need to see now how it will do on the rocks of Southeastern Utah.
(Thanks to Abe Lugo from the Matchbox Design Team for the photos.)